Analysis Report of SAMSUNG Branding

Introduction Managers of Samsung appreciate that the company is one of the leading dealers in electronic items globally. At the same time, they acknowledge that the company faces threats. The management has proposed and implemented a number of reforms in their marketing strategy to solve these issues.Advertising We will write a custom case study sample on Analysis Report of SAMSUNG Branding specifically for you for only $16.05 $11/page Learn More Market Segmentation, Targeting and Positioning Samsung uses market segmentation and related product differentiation strategy to have a commercial advantage. Samsung has directed its managers in North America and Europe to market and sell a new brand of its products. It targets to reach out to the high-income earners, youths, business users, and hobbyists dwelling in the region. In addition, it has strategic selling points that serve the rich. The rich are highly loyal to the brand. The younger generation, on the other hand, keep trying new products. Samsung had endeavored to meet the needs of these different market segments. Strategic Marketing Management Samsung has plans to overcome its internal and external weaknesses. The company also intends to take advantage of its strengths. Samsung has the ability to satisfy the needs of its customers by selling modern digital cameras, computers, and business applications. It utilizes several retail centers, including its office supply store, to make more profits. Further, Samsung has established a strong presence in British Colombia, where Future Shop meets the needs of several customers. The company has its affiliates in many countries. Samsung Electronics and Samsung Retails are some of these affiliates. These assets help the group to overcome pressure from Sony, Future Shop, and Best Buy. These dealers have equally modern marketing resources. Sony uses competitive advertising techniques, such as online marketing. Moreover, it has retail shops g lobally under its name. Customer Profiling Samsung divided the consumer electronics market in Canada into four segments, namely, high-income families, business users and hobbyists, and the young generation. The company mainly targets the high-income families.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also gives attention to the young generation segment. Samsung has been exercising a lot of caution while dealing with this group since they are not brand loyal. Analyzing Market and Competitive Space Samsung may continue making profits due to the constant increase in global population. However, the threat of competition from Sonny and behaviors of hobbyists is a concern. Hobbyists enjoy building their own electronics using off-the shelf components and Sonny has more assets than Samsung. The impact of globalization, however, indicates good prospects for the industry. Product Develo pment and Service Satisfaction Samsung heavily invests in research to further its mission. In 1979, it developed the first 256k dynamic random access memory (DRAM) computer chip. By the turn of the millennium, it had already produced digital cameras, liquid crystal display (LCD) computer monitors, among other modern electronic products. Market Knowledge Samsung is a leading dealer in electronic products since it employs staffs with advanced knowledge in the field. The utilization market knowledge led to the development of the first 256k dynamic random access memory computer chip. Brand Global Strategic Samsung took over the industry with a vision to make a global brand. To realize this goal, it launched a worldwide campaign using the tag â€Å"SAMSANG Digital-everyone is invited†. It has sponsored the Sydney Olympic Games and Olympic games a number of times. Further, the group has been increasing its global advertisement budget by large amounts. In 2001, it increased the budg et by 35 percent.Advertising We will write a custom case study sample on Analysis Report of SAMSUNG Branding specifically for you for only $16.05 $11/page Learn More Marketing Challenges in Canada Samsung had problems deciding on the appropriate allocation for promotional budget when the rebranding exercise began. Park, the marketing manager, discovered that about $15 million had been spent in 2003 in advertisement and promotion. In addition, the spending had been kept constant for five years. Therefore, Park was of the opinion that there was no need of increasing the budget. At the same time, he was concerned that failure to increase the budget would undermine the rebranding efforts. Park’s concern was justifiable since rebranding is costly. However, since the exercise does not necessarily result to increase in expenditure, Park needed to consult widely before taking action. The marketing managers who increased funding for promotion were right s ince their action resulted to increase in sales globally. Subsequently, there was the problem of determining the best ways of carrying out product distribution. There were some low quality products in the store. Park feared hoarding them due the possibility of making a loss. Senior managers suggested that Samsung should follow the example that had been set by Sony. This was the sole company in Canada with nationwide retail channel and a website. The ideas would help the company overcome competition pressure from Future Shop retail Shop and Sony. Nevertheless, Samsung needed to plan before taking the step to avoid over risking. Finally, there was the problem regarding pricing. Research had indicated that the low pricing of Samsung’s items was not contributing positively towards the rebranding efforts. A section of the senior management planned to increase the prices. Others opposed the plans saying it would hurt the business. The efforts to increase the price were called for s ince they had improved the brand. This, however, could be done after building the brand successfully.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Steps to building a brand The first step to building a brand is identifying the reasons to believe. The customer should be able to support the reasons to believe. For example, introducing high quality products in the market and withdrawing low quality products, Samsung gave the customers a reason to believe that an increase in price is justifiable. The next step is the customers’ touch point. This step involves the management of believes of the customers. It helps the business to convince the customers that it is working to fulfill the promise to deliver quality products. Samsung employed an effective customer service unit as a customer touch point. It also got opportunities to interact with the customers by sponsoring global events such as Olympics.. The next stage is designing the optional experience. After creating the reason to believe and determine the most crucial customers’ touch points, a marketer requires to know how to express each of the reasons to believe. Samsung determined different ways of selling their products through global events and sports and by the help of professional customer service. Samsung took care of general customer needs during sports. The support staff managed sensitive touch points. The final stage of building a brand is aligning the organization to deliver the optional experience consistently. Samsung employed managers at every marketing level to handle this role. In Canada, they gave Park the responsibility. In addition, they contracted external staffs to carryout research and advise the company accordingly. Market segments Samsung targeted four market segments in Canada. These are the high-income families, hobbyists, the young generation, and business users. The company invested heavily in the high-income segment. The improved brand image contributed to increase in sales. The second influencing group is the teens or youths in the 20s. They are knowledgeable and highly interested about digital technology. They a re not brand loyal, as they keep experimenting with all brands. Moreover, since a majority of them has low financial strength, they tend to buy smaller electronic items that are less costly. They avoid purchasing items such as large-screen televisions. The young generation bought products such as hand-held devices and MP3 players in large quantities. At the same time, business users formed part of the market. Banks for example purchased modern CRT to replace with the traditional bulky ones. Like banks, other business users were purchasing these electronic items depending on the reliability and the ability of the products to satisfy given sets of needs. Customer support service also influenced their purchasing behavior. Hobbyists are the final segment that Samsung was targeting. This market segment purchases items modestly. They were price sensitive. That made the market to be characterized by extremely low margins. Samsung was right to give priority to high-income earners. Neverthel ess, since its competitors were also focusing on the same segment, it would have increased investment in products targeting the younger generation segment. Samsung could do this successfully by inventing new models that satisfies the tastes of the youths. The business user segment also would have given Samsung a huge market should it have used more advanced customer care techniques. Conclusion Samsung has the potential to remain relevant for many years due to the amount of resources at its disposal. The staff’s understanding of the market is equally important for its success. However, the management needs to deal decisively with the emerging threat of unhealthy competition. This case study on Analysis Report of SAMSUNG Branding was written and submitted by user Tenebrous to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Path to Legalization for Illegal Immigrants in the US

Path to Legalization for Illegal Immigrants in the US Should the United States provide a path to legalization for illegal immigrants? The issue has been at the forefront of American politics for years, and the debate shows no signs of abating. What does a nation do with the millions of people residing in its country illegally? History of Immigrating to the US Illegal immigrants, often referred to as illegal aliens, are defined by the Immigration and Nationality Act of 1952 as people who are not citizens or nationals of the United States. They are foreign nationals who come to the United States without following the legal immigration process to enter and remain in the country; in other words, anyone born in a country other than the United States to parents who are not United States citizens. The reasons for immigrating vary, but generally, people are looking for better opportunities and a higher quality of life than they would have in their native countries. Illegal immigrants do not have the proper legal documentation to be in the country, or they have overstayed their time allotted, perhaps on a tourist or student visa. They  cannot vote, and they cannot receive social services from federally funded programs or social security benefits; they cannot hold United States passports. The Immigration Reform and Control Act of 1986 provided amnesty to 2.7 illegal immigrants already in the United States and established sanctions for employers who knowingly hired illegal aliens. Additional laws were passed in the 1990s to help curb the growing number of illegal aliens, but they were largely ineffective. Another bill for immigration reform was introduced in 2007 but ultimately failed. It would have provided legal status to approximately 12 million illegal immigrants. President Donald Trump has gone back and forth on the immigration issue, going so far as to offer a merit-based legal immigration system. Nevertheless, Trump says he is intent on restoring integrity and the rule of law to our borders, and prompted the longest government shutdown to date (34 days) with his demand of funding for a southern border wall. A Path Toward Legalization The path toward becoming a legal US citizen is called naturalization; this process is overseen by the US Bureau of Citizenship and Immigration Service (BCIS). There are four paths to legal status for undocumented, or illegal, immigrants. Path 1: Green Card The first path to becoming a legal citizen is to obtain a Green Card by marrying a US  citizen or a lawful permanent resident. But, according to Citizenpath, if the foreign spouse and children or stepchildren entered the United States without inspection and remained in the United States, they must leave the country and conclude their immigration process through US consulates abroad to obtain the green card. More importantly, says Citizenpath, If the immigrating spouse and/or children over 18 years of age resided in the United States unlawfully for at least 180 days (6 months) but less than one year, or they remained more than one year, they could then be automatically barred from re-entry to the United States for 3-10 years respectively once they leave the United States. In some cases, these immigrants can apply for a waiver if they can prove extreme and unusual hardship.   Path 2: DREAMers The Deferred Action for Childhood Arrivals is a program established in 2012 to protect illegal immigrants who came to the United States as children. Donald Trumps administration in 2017 threatened to undo the act but has yet to do so. The Development, Relief, and Education for Alien Minors (DREAM) Act was first introduced in 2001 as bipartisan legislation, and its main provision was to provide permanent resident status upon completion of two years of college or service in the military. The American Immigration Council states that with the country currently gripped by political polarization, bipartisan support for the DREAM Act has waned. In turn, more narrow proposals have circulated that either restrict eligibility for permanent residency to a smaller group of young people or offer no dedicated path to permanent residency (and, eventually, US citizenship). Path 3: Asylum Citizenpath says that asylum is available to illegal immigrants who have suffered persecution in his or her home country or who has a well-founded fear of persecution if he or she were to return to that country.  Persecution  must be based on one of the following five groups: race, religion, nationality, membership in a particular social group or political opinion. Also according to Citizenpath, requirements for eligibility include the following: You must be present in the United States (by legal or illegally entry); you are unable or unwilling to return to your home country due to past persecution or have a well-founded fear of future persecution if you return; the reason for persecution is related to one of five things: race, religion, nationality, membership in a particular social group or political opinion; and you are not involved with an activity that would bar you from asylum. Path 4: U Visas The U Visa - a non-immigrant visa - is reserved for crime victims who have assisted law enforcement. Citizenpath says U Visa holders have legal status in the United States, receive employment authorization (work permit) and even a possible path to citizenship.   The U Visa was created by the US Congress in October 2000  by the passage of the Victims of Trafficking and Violence Protection Act. To qualify, an illegal immigrant must have suffered substantial physical or mental abuse as a result of having been a victim of a qualifying criminal activity; must have information concerning that criminal activity; must have been helpful, is being helpful or is likely to be helpful in the investigation or prosecution of the crime; and the criminal activity must have violated US laws.

Death penalty Essay Example | Topics and Well Written Essays - 500 words

Death penalty - Essay Example However, there is no point in avoiding death penalty because of the ability of some people from escaping from capital punishments. Guilt is highly personal and the only thing which should be considered by the court is whether that culprit deserves death penalty or not. No other considerations should influence the court. The accepted philosophy or principle of criminal justice system is that no innocent person should be punished even if thousands of criminals are able to escape from punishments. It is a fact that many innocent people forced to accept capital punishments because of circumstantial evidences. In other words miscarriages of justice happened in capital punishment cases also. â€Å"For those who think the death penalty just, miscarriages of justice are offset by the moral benefits and the usefulness of doing justice† (Van den Haag). Many people argue in favor of death penalty since they believe that death penalty may discourage others from in committing similar crime s. Van den Haag has argued that â€Å"Sparing the lives of even a few prospective victims by deterring their murderers is more important than preserving the lives of convicted murderers because of the possibility, or even the probability, that executing them would not deter others† (Van den Haag).

Research proposal Paper Example | Topics and Well Written Essays - 500 words

Proposal - Research Paper Example Results obtained from this research will help in informing parents of the safety measure they should use to avoid accidents in their homes. This is because some parents overlook the small things around the house, that end up causing accidents with toddlers (Nationwide Children’s Hospital). Happy and healthy children are the joy of every parent. The presence of a newborn baby in a home gives all the adults the responsibility of ensuring the home is safe for the child. All parts of the house that the baby can access need to be child proofed to ensure the safety of the child. In any typical home, there are various hidden and obvious child safety hazards. Parents must take the necessary steps to ensure that toddlers in the house are safe (Douglas, 2003). During the early stages of development, infants and toddlers are usually very curious and tend to touch, pull, push, and eat everything they come in contact with. Every household is bound to have an encounter with an infant and therefore, childproofing is a common experience. Nevertheless, accidents still occur because of the small things that we ignore because they do not seem to be dangerous. According to Wallin (45), identifying these small things will help in preventing future accidents from occurring thus ensuring a safe and healthy baby. There has been a lot of research done regarding the issue of Infant and Toddler safety at home. Most of the injuries that happen to children under the ages of five years occur in the home environment. Infants and toddlers spend most of their time in the house and their curious nature and lack of fear exposes them to dangerous situation (Ahmann, 105). As a result toddlers are the ones who suffer the most in cases of home related injuries. This calls for action that involves establishing preventive measures and keeping an eye on toddlers as they play to prevent the occurrence

From Islam to Christianity Essay Example | Topics and Well Written Essays - 750 words

From Islam to Christianity - Essay Example I never questioned the religion of my family. I had grown so used to it that it simply became a part of me. When I moved to the United States in 2000, I was met with a significantly different value system. To prevent myself from being tempted by other religions, I held strong to my Islamic beliefs. However, even with praying five times a day, and in a language that I did not understand, it always felt as though my prayers were bouncing off the ceiling. God seemed impossible to reach. The distance between God and I only seemed to grow when I found out that my mother had been diagnosed with cancer. After all the praying I had done for the health and safety of my family, I felt that God had failed. It was not long before I turned my back on God, saying blasphemous things and rejecting him entirely. During this rough time, I sought that advice of one of my closest friends, a Christian who I had met in my Physics class. I shared with him my emotional difficulties, my mother’s cance r diagnosis, and my fading belief in God. In response, my friend gave me a copy of the New Testament of the Bible and recommended that I read it. I did so, albeit with great confusion. I felt drawn to the book and to Jesus, who had suffered at the hands of disbelievers, yet still wanted nothing more than to love all people. The more that I read the New Testament, the more at peace that I seemed to be. Excited, I confided in my friend about the peace I was experiencing as I read from the Bible, and I asked him to tell me more about his Lord. As we spent time reading the Bible and discussing the stories, I knew that I was changing spiritually. I did not admit to it, nor did I openly recognize it for what it was, but a transformation was taking place. I realized what was taking place within me when my father contacted me and informed me that not only had my mother stabilized, but her cancer was almost completely gone. She was even well enough to visit me in the United States a few year s later. In sheer gratitude by these wonderful events, I thanked God. As I did so, I felt that I was thanking a God that was very different from the God I had grown up praying to, the one I had known as a Muslim. Unfortunately, as the demands of college became more difficult, I altogether stopped reading my Bible. It was not until years later when, as an assignment in a humanities class, I watched the film The Passion of the Christ, that I remembered what I was missing. As I set out to do this assignment, which also required reading selected verses from the Bible, I found myself to have new curiosities into the life and teachings of the Christ. I questioned myself, as well as my beliefs as a Muslim and my knowledge from time spent reading the Bible. If the Islamic view believed that it was the only true and perfect religion, then why do the millions of Christians not embrace Islam? The more that I searched for the answer to this question, and the answers to my doubts, the more sure I became that Christianity was the only true path. Despite my acknowledgement of this truth, and though I began to regularly attend church, I still could not bring myself to accept Jesus Christ as my Lord and Savior. Then came the start of my graduate program. My application was approved to teach Engineering Physics labs at the university, my family was safe and healthy, and

Happiness And Thought Disorder Philosophy Essay

Happiness And Thought Disorder Philosophy Essay Everyone in life should be happy and the thought of happiness being a disorder should not be a thought someone have in there mind. In A proposal to classify happiness as a psychiatric disorder, Richard Bental argues that happiness is a major affective disorder. Although Richard Bental includes many arguments, I will focus on his argument that happy people have been shown to exhibit biases judgments that prevent them from being realistic and unrealistic opinions, and that happy people are not psychiatrically disordered. I will explain my opinion on happiness give reason in why happiness should not be called a disorder. I will argue that Richard P. Bental makes an argument that he believe must be true, but doesnt seem to be and the argument seems to be unsound. Realistically, people in life will not think of there state of happiness being a disorder that need attention, Therefore Happiness should not be considered a major disorder with bad side affects. First I argue that happiness is not a cause for therapeutics concern. Statistically not many people have made a doctor visit for being happy all the time. I make more sense for people to go to therapy for stress and miserable about things. Without signs of happiness and smile you can not attract many relationships and friends in life. Good Form Test: The argument seems to be deductive. Without a doubt the author sticks to his thought of happiness being a disorder. I argue that it is not likely for to attend therapy concerning problems with being happy. Although the author seems to have researched the topic, it is not proven that the disorder and side affects of happiness are anyway a bad side affect that affects that person life. In life when people seem to be happy and live a great life, it has almost always given them better chances of living than unhappy people. True premises test: I believe the Author thought of happy people needing therapy if controversial and false. The author goes on and explains research and why people should go to therapy but statistically I do not believe many happy people will seek therapy. Many people seek therapy when there seems to be greater problems that a doctor will have concern about. I believe the author would accept my argument after looking over statistic and talking to a therapist to view that average of how many people visit for problems on happiness. S2: Happiness is known for having low stress and good work performance, therefore it does not seem to be the type of stress the Bental explains. I will argue that a better term called Generalized Happiness Disorder is a better explanation than Bental view on disorder.(Sabah,Karima)GHD is now as a large part of the population and the effects are low stress, productive work, and positive social relationships. I believe more people can relate to this view point of happiness being a disorder versus Bentals. Bental believes that happiness is a disturbance of the nervous system and is very rare in some parts of the world. I believe that everyone finds ways to be happy in there own way, and at some point of time everyone will find ways in life to be happy. Good Form Test: The argument seems to be deductive. There is an article that explain happiness and a disorder with nothing but positive outcome which is opposite as the authors explanation. The author gives examples of what other people thinks of happiness which is more of a positive case. Bental still believes that happiness can cause abnormalities and bad nervous system. I this is invalid. True Premises Test: Again I believe the author is controversial and his premises for the argument seem false. Based on the Generalized Happiness Disorder happiness is a good state on being and the effect are not related to Bentals S3: People being happy in life does not require them having to take medication therefore, happiness should not be considered a disease that disturbs the body. When people smile it is a sign of happiness and smiling takes less muscles in your body than frowning. It is statistically proven the depression will be the second largest killer after heart disease by 2010. After reading over percentages like this it is not likely that a person wants to compare there happiness to a disorder or disease. Good Form Test: This argument seems to be deductive. The author seems to make and invalid point but believe you cannot deny his conclusion. When happiness enters the body it is a healthy change for the body and its not harmful. Unless a person is abnormal he/she does not need medication for a happy condition. True Premises Test: I believe the authors argument is controversial and false. Based on the facts about depression more people are known to take medication and have complication in life fro m sadness and depression. I believe my arguments are also Deductive and pass the true Premises test. Many people in life would disagree in going to therapy for reason of happiness and, many people would agree with the Generalized Happiness Disorders rather that Bentals viewpoint Overall the state of being happy is more acceptable to people as a Generalized Happiness Disorder rather that psychiatric disease that needs therapeutic attention. Happiness may cause changes to you body but will always make better changes that sadness. Happiness is not a disorder that need attention, but its a disorder that people should look at in a good way. The GHD is the best was to explain happiness as a disorder. You should ignore that concept feeling the need for therapy and help in a happy state of being.

Literacy Essay -- Education Learning Papers

Literacy Why is literacy of such interest to postsecondary teachers of writing? If "literacy," as it might be defined by someone outside the field of English studies, is "the ability to read and write," then why are we interested in it when our own students presumably acquired this ability in the distant past, about the time they learned to tie bows in shoelaces? That we are interested in literacy, I take it, is obvious from the proliferation of books with the word in their titles, of conferences on topics in literacy (the Modern Language Association has now held two), and of review essays such as this one, commissioned by the editors of a journal that purports to deal in issues relevant to "composition theory" and "advanced composition" at the college level. Defining Literacy I might answer my opening question by redefining "literacy" from within English studies in such a way as to make it more complex and problematic, and thus to question the presumption that college students have already acquired it. Indeed, in these proliferating discussions of literacy, its simple definition as the ability to read and write is usually rejected at the outset. But in attempting to go beyond the simple definition, scholars begin to diverge. Consider, for example, the variety of essays collected under the title, The Right to Literacy (1990), a title which implies a unitary conception of literacy and a contest only over who possesses the desired object. In this volume, Andrea A. Lunsford, Helene Moglen, and James Slevin collect twenty-nine papers from the 1988 MLA "Right to Literacy" conference. Most of the essays, therefore, are short; and ranging through them, one gets a sense of the heterogeneous mixture of topics that accrue for Engli... ...Discourse Community." Curriculum Inquiry 12 (1982): 191-207. ---. "Literacy in Culture and Cognition." A Sourcebook for Basic Writing Teachers. Ed. Theresa Enos. New York: Random, 1987. 125-37. Brandt, Deborah. Literacy as Involvement: The Acts of Writers, Readers, and Texts. Carbondale: Southern Illinois UP, 1990. Hirsch, E.D., Jr. Cultural Literacy: What Every American Needs to Know. 2nd ed. New York: Vintage, 1988. Kintgen, Eugene R., Barry M. Kroll, and Mike Rose, eds. Perspectives on Literacy. Carbondale: Southern Illinois UP, 1988. Lunsford, Andrea A., Helene Moglen, and James Slevin, eds. The Right to Literacy. New York: MLA, 1990. Stuckey, J. Elspeth. The Violence of Literacy. Portsmouth, NH: Boynton, 1991. Taylor, Denny, and Catherine Dorsey-Gaines. Growing Up Literate: Learning from Inner-City Families. Portsmouth, NH: Heinemann, 1988.